General Insurance Life Insurance
Contents Effectiveness Innovation
Quality & Standard Developing Potential
The winning company has achieved extraordinary success from effective integrated marketing practices; she must be able to demonstrate diversified marketing activities that integrated with different forms of marketing communications disciplines, e.g. advertising, public relations, interactive media, direct marketing, sales promotion, etc. to improve market share, enhance customer loyalty, raise brand awareness and sales performance within the business to customer and/or business to business sector.
Measurables
Contents Effectiveness Innovation
Quality & Standard Developing Potential