This award honors exceptional marketing campaigns that have successfully reached and engaged a specific, underserved, or niche audience (instead of general public). Submissions for this award should showcase how the brand has tailored its messaging, creative, and media strategy to authentically connect with and positively impact a well-defined community. Judges will evaluate entries based on the depth of audience understanding, the relevance and inclusivity of the campaign content, the effectiveness in driving meaningful engagement and tangible outcomes for the targeted community, and the overall alignment with the brand's values and purpose.

Contents      Effectiveness    
Uniqueness     Innovativeness    
Developing Potential