This award recognises the outstanding financial education initiatives of a company that enhance the financial literacy level (i.e. a person’s ability to manage personal finance and make informed financial decisions) of the general public, employees, NGO’s service users, customers, students, etc. in Hong Kong. The content of the winning initiatives should include, but is not limited to, elements on  “Financial Planning” or “Protection and Risk” as outlined in the Hong Kong Financial Competency Framework (https://www.ifec.org.hk/common/pdf/fcf/hong-kong-financial-competency-framework.pdf), which should not contain sales and marketing of products/services and should be provided on a complimentary or non-profit making basis. 

 

Measurables
Contents      Effectiveness     Specialty    
Quality & Standard     Sustainability