Celebrate the passion in life - Get ready to live
FWD Hong Kong's "Get ready to live" slogan captures the essence of the company's vision. Building on the brand's proposition to customers - "Take your opportunity today, we will take care of your worry'; the campaign demonstrates FWD's aspiration to change the way consumers feel about insurance, and to build a strong, optimistic and differentiated brand.

Featuring the genuine stories of FWD policyholders, the campaign adopted a firstperson perspective to demonstrate the passionate moments of its customers doing what they truly enjoy. Audiences are invited to be part of the action and they can associate FWD as an insurance brand that helps them live life to the fullest. The scope of the brand campaign spanned over a series of media platforms including TV, out-of-home and digital promotion, making it a popular, high-profile campaign in the market.