As one of the leading insurers in Hong Kong, AXA firmly believes that protection is our calling. We are keen to leverage our resources to develop innovative yet excellent insurance, investment and retirement solutions to better protect the people in Hong Kong. It is our mission to redefine the industry's standards and to protect our customers through providing an array of comprehensive products and supenor service.

The innovative Cancer Therapy Insurance Plan, the first of its kind in the market, was launched in 2013 with an aim to provide protection to our customers against costly non-surgical cancer treatments and after-treatment caring services. As part of the product development process, we have diligently gathered both consumers' needs and distributors' feedback. As such, when designing this product we took into account the overall well-being of cancer patients - from diagnostic cancer investigations and cancer monitoring to psychological counselling and dietician consultation with the aim to help our customers through every stage of the cancer recovery process with peace of mind. The Cancer Therapy Insurance Plan has received very positive feedback from the market and our customers since its launch, and the success of this product is a strong testament of our commitment to responding to customers' needs.

With sound experience and proven performance track record, AXA Hong Kong will continue to offer our customers a comprehensive range of life, health, property and casualty protection products with an ambition to be our customers' most trusted partner.