Cigna Worldwide Life Insurance Company Limited |
Many diabetics hesitate to talk about their disease due to lack of understanding. Some people are even not aware that they have caught the disease. The project therefore reached out to the sufferers and the public in an unconventional and humanized way to promote prevention, enhance awareness and support them to live a life with no difference from others.
Initiatives include free blood test roadshows, World Diabetes Day Carnival, a charity drama and healthy cookbook to promote diabetes/health education and give pragmatic support to the diabetics and their families.
To date, the project has provided free blood tests to some 30,000 people. Around 1% was only found suffering from diabetes after the test. The drama and the World Diabetes Day Carnival were also well received with over 70 media coverage and compliments. Going forward, we will continue to keep up our mission and support the community in different ways.