Organiser: 
Co-organiser: 
- Winners 2015
- Prize Presentation 2015
- Outstanding Integrated
Marketing Strategies Award - Outstanding New Media
Marketing Strategies Award - Outstanding Corporate
Social Responsibility Award - Outstanding Training &
Development Award - Outstanding Claims
Management Award - Outstanding Customer
Services Award - Most Innovative Product/
Service Award – Health - Most Innovative Product/
Service Award – Wealth - Outstanding Online
Platform Award – General - Outstanding Online
Platform Award – Life - Outstanding Agent
of the Year Award - Outstanding Young Professional of
the Year Award – Corporate - Outstanding Young Professional of
the Year Award – Intermediary
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| Metlife Limited |
Hong Kong is a highly developed and penetrated insurance market. Decisions are
largely made based on familiarity or personal recommendations. MetLife Hong
Kong has employed an ecosystem of cost-effective new media marketing platforms
to increase brand awareness, drive online consumer engagement and generate
positive word of mouth. We reached and connected with consumers through
mobile innovation, social media, and digital media integration throughout
all marketing and branding campaigns.
In terms of mobile innovation, we developed and launched the MetLife Infinity App – a digital time capsule – which allows users to securely capture, store, and share messages, videos and photos with loved ones at a predetermined time in the future. In a world of ever-refreshing, real time social media news feeds, posts, and disappearing messages and photos, Infinity's innovative time capsule offered a unique feature for our users.
We also used the power of social media to create a profound emotional connection with HK consumers. We created "My Dad's Story" – an online film promoted on YouTube and social media which tapped into all parents' universal desire to provide for their children's education. This video truly went viral, generating over 25 million global views and over 6 million shares.
We leveraged digital media integration across all traditional brand advertising campaigns to amplify their impact. We drove significant engagement through campaigns such as "Catch Snoopy" – an offline to online social media treasure hunt on Facebook. It maximized the word of mouth of MetLife's arrival story and resulted in hundreds of user generated content from thousands of new Facebook fans.
In terms of mobile innovation, we developed and launched the MetLife Infinity App – a digital time capsule – which allows users to securely capture, store, and share messages, videos and photos with loved ones at a predetermined time in the future. In a world of ever-refreshing, real time social media news feeds, posts, and disappearing messages and photos, Infinity's innovative time capsule offered a unique feature for our users.
We also used the power of social media to create a profound emotional connection with HK consumers. We created "My Dad's Story" – an online film promoted on YouTube and social media which tapped into all parents' universal desire to provide for their children's education. This video truly went viral, generating over 25 million global views and over 6 million shares.
We leveraged digital media integration across all traditional brand advertising campaigns to amplify their impact. We drove significant engagement through campaigns such as "Catch Snoopy" – an offline to online social media treasure hunt on Facebook. It maximized the word of mouth of MetLife's arrival story and resulted in hundreds of user generated content from thousands of new Facebook fans.
The Infinity App makes thinking and planning about their future
and that of their loved ones - something that most find stressful
- a social, sharable and enjoyable experience which helps
people feel positive about today.
MetLife Hong Kong launched the "Catch Snoopy" campaign
which encouraged consumers to "catch Snoopy" from our out
of home advertising and share selfies with Snoopy, MetLife's
global brand ambassador, on our Facebook Page.
