AIA has long been dedicated to exceeding customers’ expectations by providing the right insurance solutions coupled with superior customer services.  This commitment underscores the Company’s brand promise of being ‘The Real Life Company”, helping customers navigate life’s ups and downs in today’s ever-changing world.

Guided by our Operating Philosophy of “Doing the right thing, in the right way, with the right people”, we have invested substantial resources in embracing a robust digital platform, skilled talent, and quality management system, to deliver seamless experience at all customer touch-points.

Our determination in raising the bar in customer service is supported by three pillars: “Anticipate Customers’ Needs”, “Instant Service” and “Appreciation”.  Our Customer Service Advisors are trained to be proactive and understand the needs of customers.  They are empowered with clear guidelines to satisfy customers’ needs with agility and efficiency.  Various staff appreciation programmes have also been organised to foster a sense of achievement.

Service excellence is a never-ending journey.  We will continue in our efforts to set the industry benchmark in customer service.