At AXA Hong Kong, we are committed to delivering a superior customer experience at all levels.  The creation of AXAiPro is a key step in this direction.  This is a digital solution that brings benefits to both customers and our distributors, helping to bring best practices into the sales process to address customer needs and also enabling our distributors to serve our customer better.

AXAiPro, fully accessible through smartphones, tablets and computers, comprises three major tools to support the pre-sales, point-of-sales, and post-sales processes of the customer journey.  This mindfully designed and easy-to-navigate digital platform incorporates built-in sales processes for distributors’ ease of use.  It demonstrates professionalism, encourages and shares best practices, and facilitates both customers and financial consultants’ engagement.

Since the roll-out of AIAiPro by phases, positive feedback and overwhelming 100% satisfaction rate have been achieved. In addition, our adoption rates have been as high as 80% on the sales solution and about 70% of agents are actively using the post-sales solution.  Looking forward, AXAiPro has the full potential to become the one-stop solution for our distributors that will enhance even better customer interaction, cross selling and servicing.

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