Just as in financial services, good community work has listening and understanding at its heart.  At Prudential, we apply our credo “Always Listening.  Always Understanding.” to every aspect of our work, whether we are building finasncial solutions for our customers or developing community projects to support those in need.

We understand the challenges Hong Kong will face in the near future: the need for more opportunities for young people, a rapid-ageing population and a growing retirement gap, and increasing incidence of chronic and serious disease.

We have built for long-term CSR pillars to tackle these challenges, centred on core foundations of youth, education, health, and community.  In each pillar, we develop flagship programmes and projects which draw on our specialist skills and resources while creating maximum positive impact in our society.

Our Project 50 in 2014 helped us create new foundations for our CSR, expanding our social capacity and skills with new committees and working groups.  Through our unity and dedicated support, our CSR campaigns will grow from strength to strength.