AIA put down roots in Hong Kong almost a century ago. No matter times are good or bad, we are there to support our customers through all of life’s ups and downs.

We are currently serving 3 million customers with over 12,000 financial planners supported by over 1,200 back office staff. What makes us successful is our strong foundation and commitment to excellence in service.

We are proud of having started service trends in the insurance industry – claims concierge service, staff empowerment, tailor-made service for high-end customers, a science-backed wellness programme, personal medical case management …etc., all these have set a model for other insurers to follow suit.

In 2016, our ambition is to provide effortless customer service through Ease of Doing Business (EoDB). Under EoDB, we have the “5Cs” – Caring, Convenience, Choice, Clarity and Control, which are the basis to drive new service initiatives for our customers.

We believe that there is nothing called “the best service”. As always, we are committed to providing “BETTER service” to accommodate customers’ ever changing needs.

Looking ahead, we will continue to roll out new and ground-breaking initiatives by driving our service strategy of Ease of Doing Business.