FTLife has launched a succession of imaginative marketing programmes in line with its image as an innovative and forward-looking insurance company.

As well as using social media to promote the brand and carry messages extolling the virtues of financial planning, FTLife has mounted campaigns based on the guiding principle “Your Future Our Promise”. This is about helping customers lead fulfilling lives by serving them from a portfolio of comprehensive insurance and wealth management products.

Launch of our TargetCare Cancer Plan engaged customers across multiple on and offline channels in order to offer health tips and outline the latest developments in cancer treatment. We also developed a website dedicated to health matters and have made videos offering cancer-prevention information from experts.

In addition, the campaign included a series of micro-movies that conveyed the importance of maintaining healthy lifestyles and taking sensible precautions. In fact, our videos and micro-movies can be seen by visiting FTLife’s health website, or via YouTube and Facebook. Health seminars added impetus to the TargetCare campaign by strengthening FTLife’s caring reputation among customers.

We have integrated media channels to create a convenient interactive communications platform that keeps us close to our customers at all times.

A “customer first” mindset drives all we do at FTLife, which believes a parallel exists between commercial success and sound corporate citizenship. A keen sense of social responsibility and community spirit is at the heart of FTLife marketing strategies designed to develop long-term relationships.