Corporate Social Responsibility
Just as in financial services, good community work has listening and understanding at its heart. At Prudential, we apply our credo “Always Listening. Always Understanding” to every aspect of our work, whether we are building financial solutions for our customers or developing community projects to support those in need.

Every year, our CSR work builds and innovates on our four long-term pillars of youth, education, health and community. These pillars align with Prudential’s specific expertise as a leading insurance company and give us a solid foundation from which to address social challenges. In each pillar, we develop flagship programmes and projects which draw on our specialist skills and resources to create maximum positive impact in our society.

Prudential’s CSR programmes are constantly evolving, delivering fresh, innovative campaigns aligned with our expertise. We believe bigger impact can be achieved through a collaborative approach. With the growing force of PRUvolunteers and the expanding partnership with NGOs and other sectors of the community, the reach of our programmes will grow from strength to strength, imposing positive changes throughout the city.