Training & Development
Serving the people of Hong Kong for over 50 years, Prudential offers a broad range of financial protection, medical protection and retirement planning products through multi-distribution channels. Among these channels is the Academy of Financial Services (AFS), founded in 2004, through which Prudential invests substantial effort and resources on agency training. Through our credo “Always Listening. Always Understanding.”, and through our culture of service and professionalism, we constantly strive to achieve our vision to build the first-class agency force in the industry.

AFS offers all-round training and development programmes focusing on both theoretical knowledge and on-the-job application. We have also optimised systematic training from operational to managerial staff, covering product knowledge and industry regulations, as well as customer service skills and self-development coaching. The whole-person development curriculum helps to better equip financial consultants to serve customers with professional and personalised financial solutions.

As the first in the insurance industry, AFS developed the Certified Agency Builder (CAB) which is a training programme aimed at improving training effectiveness. It allows us to provide financial consultants not only comprehensive and all-round development skills, but also solid financial knowledge to identify their customers’ current and potential financial needs for the future.

Prudential’s well-developed training programme equips our financial consultants to deliver financial planning services in a thoughtful and intelligent manner, safeguarding financial security for our customers and their families.