Further to the successful launch of ManulifeMOVE (MOVE) in 2015, Manulife has enriched the MOVE experience through the engaging personal interface and powerful health and fitness capabilities of Apple Watch, becoming the first insurer to launch an Apple Watch app in Hong Kong and Macau.

ManulifeMOVE is an innovative insurance concept that rewards customers for being more active. It is a simple, easy-to-join program for MOVE members to track their activity and enjoy extra rewards by establishing health habits.

To support the launch of the enhanced MOVE program, the company ran an integrated campaign leveraging a wide variety of marketing and communications disciplines including advertising, digital and social media and PR to create buzz and interest among its target audience.

As a leading advocate for greater health and wellness, Manulife has also opened the MOVE mobile app up to the public as part of the award-winning program’s exciting expansion, allowing everybody to enjoy the intuitive platform first-hand, making tracking one’s progress even easier and fun.