HSBC Insurance aims to protect our customers and their families against life’s unexpected events, helping them fulfil their hopes and dreams and realize their ambitions. We act one step ahead to proactively help policyholders achieve well-being and have introduced ONEdna as an embedded feature of six designated HSBC protection plans at no extra charge.

With ONEdna, we are to drive value creation with innovative, differentiated, and personalized wellness benefits which closely tie-in to enhance our suite of protection solutions. Not only do we protect, we help our customers to prevent bad health issues by empowering them to take appropriate actions to manage their health and wellness based on a genetic test.

Customers will experience a four-stage ONEdna journey from a proprietary DNA screening test, followed by a personalized ONEdna report with information on more than 300 genetic biomarkers across 4 panels: the FIRST-IN-MARKET feature of inherited cancer screening, health risk, nutrient sensitivities and drug response. A 30-minute report consultation session by a team of professional genetic counselors is also available to help customers understand the report and their health condition. Moreover, sustainable customer engagement is key for our customers to continually lead a healthier life and the packaged user-friendly APP is designed to serve this purpose.