As an insurtech forerunner, Blue Cross has been undergoing digital transformation by adopting the latest technologies and solutions to meet the ever-changing needs of its customers.

The Company is evolving in line with its management philosophy of “Go Personal, Go Digital”. It believes that innovative, customer-centric products and a comprehensive range of digital services, such as an efficient e-claims management process, are vital to its success in maximising customer satisfaction. Blue Cross differentiates itself through the “Moment of Truth” in customer service and delivers a seamless claims experience with its automated, straight through e-claims processing to meet its customers’ high expectations of after-sales service, thereby giving them greater ease and convenience.

Blue Cross is the first insurance company in Hong Kong to adopt blockchain technology in medical e-claims service. It provides one-stop medical insurance service through its mobile app, which enables QR code contactless outpatient consultation within its extensive medical network, resulting in a highly secure, efficient and flawless claims process.