Bowtie is a homegrown HK virtual insurance brand. We commit to providing affordable and comprehensive health solutions for people living in HK.

To effectively distribute insurance via digital channel, we turned COVID-19 into opportunities and launched a tactical campaign through content, brand and acquisition strategies. Our content marketing achieved the highest web traffic among HK insurers of over 2.3 million visitors. We also timed our city-level campaign “Self-Protection Era” (featuring our Senior Advisor, Mr. John Tsang) to align with the first anniversary, advocating a fearless attitude despite challenging times and motivating HK people’s maintenance of their own health.

We created an association between our health and social challenges, and the importance of health insurance. We lived our commitment of providing real protection to HK people and reaching more customers at mobile speed. Bowtie has had a 30% month-over-month growth in the VHIS applications since Jan 2020 and was ranked 1st in the VHIS share-of-voice (Mar to Jun 2020).