Leveraging the government’s new tax deduction scheme, Manulife Hong Kong launched a full suite of tax-deductible solutions, comprising Voluntary Health Insurance Scheme (VHIS), MPF Tax Deductible Voluntary Contributions (TVC) and Qualifying Deferred Annuity Policy (QDAP), aiming to bring customers well-rounded protection from health to wealth.

We ran a two-phased integrated marketing campaign encouraging consumers to maximize their tax savings. The campaign featured the “Hans Family” and Vivian Chow to contrast daily frugality with a smart solution that brought instant savings for the following tax year – all to position this as a “no brainer” savings opportunity. In addition to the massive out-of-home ad domination, the second phase also launched a radio ad and digital banners with Chow “pretending to call” to urge consumers to take actions.

Manulife always values the health and wellness of our customers, we’ll continue to provide customer-centric and innovative products to meet their changing needs.