At AXA Hong Kong and Macau, Digital Transformation is a core strategic focus in our overall business transformation to build a more sustainable insurance ecosystem for the HK community.
In keeping with this, we have innovated and implemented the following initiatives in the past one year as part of our digital and data transformation journey:

• Next Best offer, an AI driven solution to help our distribution channel to offer most relevant products for our customers.
• Mailbot, an AI driven solution to help customers and call centre staff by identifying the sentiment in customer emails, triaging and prioritizing customer emails for efficient handling.
• Fraud, Waste & Abuse Management tool, used by health claims handlers to identify potential fraudulent claim submissions and cases with potential wastage or abuse of benefits.
• Emma by AXA, a one-stop mobile e-service platform which combines insurance & health partner services and our data modelling – making our customer's experience with us simpler and more personal.