With a strong sales force of financial consultants, Prudential leads the insurance industry in Hong Kong in terms of manpower. COVID-19 has reshaped the insurance industry landscape, including the feasibility of training and developing future industry talents. To address this, Prudential’s PRUExpert Induction Programme provides our new financial consultants with new ways of working that equip them with essential skills for success in the ‘new normal’.

In response to the profound changes in the way people engage with one another, the building blocks of the programme include new approaches to candidate onboarding, new methods of learning and development and new ways of nurturing and engaging customers.

The programme, based on learning science, aims to drive productivity with daily learning and actions, supporting financial consultants with a content library of more than 500 microlearning videos and 120 e-learning modules. The digital content is built on a needs-based sales advisory process and contains the knowledge needed for financial consultants to influence, advise and serve their customers.