To help our customers better understand insurance products, HSBC Life’s ‘simple language’ initiative removes jargon and small print, while simplifying the language and presentation to make product information more customer friendly.

As a continuation of its ‘simple language’ initiative, HSBC Life introduced its first financial literacy platform called LIFE Talk – a centralised online content hub that conveys complex insurance knowledge in easy-to-understand ways to our customers through compelling videos and bite-sized articles. LIFE Talk helps our customers understand insurance products that have long been seen as technical and difficult to comprehend.

Presented in an appealing lifestyle approach with graphics, pictures, and videos, LIFE Talk’s content is easily understood. Three main sections – Health, Wealth and Decoding Insurance – give users a wide range of useful and timely information in a convenient way. It ultimately empowers them to make better decisions about how to manage risk through suitable insurance solutions.