AIA has always been committed to nurturing talents, recognising that young professionals will drive the next wave of innovation and development in the Hong Kong insurance industry.

In 2011, we established the AIA Premier Agents Development Programme to develop the next generation of premier financial planners, putting them on the path to long-term success as customers’ ‘Partners for Life’.

Today, our premier agent force is 4,000-strong and stands behind our 30% growth in new business. The Programme has also received several prestigious awards.

To ensure excellent front-end customer experience, our premier agents have all-round backend support, provided by around 100 customer service advisors. Additionally, our brand-new ‘Catalyst’ digital learning platform empowers all service staff with a wide spectrum of materials to gain new knowledge, anytime, anywhere.

Going forward, we will continue to expand our ‘Habit Learning’ efforts and enhance our AIA Premier Agents Development Programme to deliver on our brand promise to help people live Healthier, Longer, Better Lives.