Blue is Hong Kong’s first digital life insurer - in fact we are more than that, much more. As a joint venture between Aviva plc., Hillhouse Capital, and Tencent Holdings Ltd, Blue was launched in September 2018 with a founding vision to design simple and flexible insurance solutions with customers, for customers.

Putting customers at the core of product design, Blue conducted proprietary research to understand customers’ needs, and identified simplicity, flexibility, and value as their key asks. We acted on consumer insights by launching “WeCare Protection Series” with revolutionary product features:

• WeCare Term Life: featuring flexibility for customers to change their protection period and amount at no charge, with unused premium refunded
• WeCare Critical Illness: covering Hong Kong’s three leading illnesses – cancer, stroke, heart attack – alongside complimentary cover for children
• WeCare Personal Accident: offering protection against 15 infectious diseases

The product suite has addressed customer pain points and their needs, serving as a testimony to our promise to put customers first.